How to Create a Lead Magnet Automation in ActiveCampaign

Using automation to deliver your lead magnet generates lead 24 hours a day, 7 days a week. Here’s how to create a lead magnet automation in ActiveCampaign.
How to Use Naming Conventions for ActiveCampaign

From folders to pets, naming things helps you stay organised. Using naming conventions for ActiveCampaign is no different. Here’s how I do it.
The Essential Guide to Email Marketing

Getting started is often the hardest part. For small business owners, it’s the time to learn what do do from the ground up. This Guide to Email Marketing gets you started. Fast.
How to Create Event Reminders with ActiveCampaign

ActiveCampaign Goals are one of the most powerful action available. They can help you control workflows in much more detail. Learn how to use ActiveCampaign Goals.
How to Reengage with Inactive Subscribers

Subscribers who aren’t interacting with your business aren’t good for business. Here’s a sequence of emails to help you reengage with inactive subscribers.
An Introduction to Email Automation

Some people often wonder if there’s a better way other than manually sending emails to prospects and customers. In this article, I give you an introduction to email automation.
5 Best Practices for Resending Emails

It may be tempting to resend the last email in the hope that more people will open it and more people with select that call to action. But if you don’t do it in a smart way, you’ll pay a price you don’t want to pay.
How to Use Thank You Pages for More Conversions

Make better use of your sign-up or contact forms by sending your leads to an optimised thank you page.
The 5 Stages of Awareness

Are you crafting the right message to your prospects? Knowing the 5 stages of awareness will help you send the right message at the right time.
How to Get More Reviews, Testimonials, and Referrals

As business owners, getting testimonials, reviews, and referrals is an important final step to be able to show prospective clients the experience others have had. In this video, I show you a workflow you can implement in your business.