Posts to help you automate
How to Split Test Marketing Emails
Split testing, or A/B testing, is the most effective way to improve your marketing emails. In this article I deep dive into the what, why, and how to split test marketing emails.
What is Zapier?
Zapier is thrown around the business community when people need one service to communicate with another. But…what is Zapier? This answers the question.
11 Tips to Help You Create Awesome Sign Up Forms
Sign up forms are how business typically build their email list. Usually a reader will exchange their email address for something of value. It could …
How to Reengage with Inactive Subscribers
Subscribers who aren’t interacting with your business aren’t good for business. Here’s a sequence of emails to help you reengage with inactive subscribers.
An Introduction to Email Automation
Some people often wonder if there’s a better way other than manually sending emails to prospects and customers. In this article, I give you an introduction to email automation.
5 Best Practices for Resending Emails
It may be tempting to resend the last email in the hope that more people will open it and more people with select that call to action. But if you don’t do it in a smart way, you’ll pay a price you don’t want to pay.