Posts to help you automate
How to Split Test Marketing Emails
Split testing, or A/B testing, is the most effective way to improve your marketing emails. In this article I deep dive into the what, why, and how to split test marketing emails.
What Is Marketing Automation?
Many businesses can use marketing automation to save time and increase revenue. But what is marketing automation? In this article I tell you.
5 Best Practices for Resending Emails
It may be tempting to resend the last email in the hope that more people will open it and more people with select that call to action. But if you don’t do it in a smart way, you’ll pay a price you don’t want to pay.
How to Reengage with Inactive Subscribers
Subscribers who aren’t interacting with your business aren’t good for business. Here’s a sequence of emails to help you reengage with inactive subscribers.
11 Tips to Help You Create Awesome Sign Up Forms
Sign up forms are how business typically build their email list. Usually a reader will exchange their email address for something of value. It could …
How to Use Automation with Facebook Lead Ads
Facebook lead ads are a powerful tools for generating leads. In this article, I talk about how to use automation with Facebook Lead Ads to to deliver and follow up.