Learn Email Marketing
A plain language course to show you every aspect of email marketing.
Email remains the most effective channel to build relationships with existing and potential customers so that they buy from you without you having to sell to them.
Using real world scenarios and practical activities, this email marketing course teaches you how to use email marketing in your business.
The skills you learn can be be applied using any email marketing service provider.
Course features:
- Skill level: Beginner
- Over 4 hours of on-demand video
- Downloadable resources
- Practical activities
- Certificate on completion
- Last updated: 15 May, 2023
What you will learn
- Creating an email marketing strategy
- Building a list
- Creating emails that convert
- The types of marketing emails
- How to get the best return from your emails
Why Atomic Education is the best place to learn
Ideal for beginners
No prior knowledge is assumed. If you need to know something beforehand, we'll teach it to you.
Practical activities
Learn by doing. Most people learn best by doing. When you do, your remember.
Get feedback
Activities are fully supported with 1:1 help and feedback if you need it.
Community
Premium members have access to our community of like minded email marketers.
Closed captions
Our hearing impaired members can get the same learning experience.
High quality
Scripted and a high production quality lets you enjoy your courses.
Course content
- Set goals
- Create your strategy
- Choosing an email marketing service
- Create a buyer persona
- Support your buyer's journey
- Segmenting your list
- How will you build your list
- Offer something in exchange for an email address
- Create sign-up forms
- Double opt-in
- Use safelist instructions
- Craft subject lines
- Use preheader text
- Email copy
- Tell stories
- Personalisation
- Calls to action
- Images
- Use social proof
- Email footers
- The confirmation email
- Create a welcome series
- Email newsletters
- Create a nurture series
- Create an onboarding series
- Create a reengagement series
- Abandoned cart emails
- One-time broadcast
- Create an email marketing calendar
- Email timing
- Split testing emails
- Automate
- Email deliverability
- Responding to unsubscribes
- Email bounces
- Check before you send
- Measuring performance
- Update your strategy
YOUR SATISFACTION IS 100% GUARANTEED
Try Atomic Education for 7 days. If you don’t like it, cancel and we’ll give you a full refund.
I’m working hard to improve and update my tutorials to ensure that they are the fastest and easiest way to learn.
I want to make sure you’re confident in your investments. That’s why I would like to invite you to try a Premium membership for 7 days. If you don’t like what you see, simply cancel your subscription and contact me for a full refund.
Questions you should ask
If any of the plans increase in price, as long as your membership hasn't cancelled, you will be billed your original amount. For example, if you currently pay $5 per month and the monthly subscription increases to $25 per month, as long as your subscription remains active, you will continue to be billed $5 per month. If subscriptions cancels, and you resubscribe at a later date, you will pay the amount applicable at that time. If you upgrade from a Monthly to an Annual Pass, you will pay price applicable at that time.
Nope. We create and publish the courses. If you have a course idea that you think would suit our audience, please get in touch.
The online training is suitable for micro and small businesses wanting to learn more about using email marketing.
I’m adding more courses regularly so if you don’t see a course for you, get in touch and we’ll talk about how we can help.
Yes. Free members have access to all Free course available now and in the future. Premium members have access to all course available now and in the future. We regularly update and add new material too – so your content library will continue growing.
Monthly Pass' renew every 30 days.
Annual Pass' renew every 365 days.
If you're asking if you can pay us to do the work for you, no.
Personal feedback is available for each activity and you can ask me questions at any time.
The community is there if you want help on something not related to a course.
If you have any questions that we haven't answered here, head over to my Knowledge Base.