Email Marketing Fundamentals

Please Note: Because this is an early access course, no certificate will be available. Once the course is released, certificates will be available when members complete the final version of the course.

When a new topic is added, Premium members will be notified by email. For everyone else, check our social media channels below.

Do you know the digital marketing channel that gives the best return on investment (ROI)?

If you said email, you’d be right.

It remains the most effective channel to build relationships with existing and potential clients so that they buy from you without you having to sell to them.

It’s here that it should be pointed out that email marketing doesn’t work in isolation.

You website, social media, and traditional forms of marketing all work together. But email marketing continues to give the best bang for bucks.

Course description

This course teaches you how to use email marketing in your business. You use real world scenarios to develop skills you can use in your business.

The skills you learn can be be applied using any email marketing service provider.


After completing this course, you will be able to:

This course is ideal if you:

Course Content (subject to change)

Creating an email strategy

List building

Anatomy of an email

Types of emails


Measure for success

Upcoming topics

Types of marketing emails


Measure for success

Wrap up

Email marketing fundamentals course
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