Email Marketing Fundamentals

Do you know the digital marketing channel that gives the best return on investment (ROI)?

If you said email, you’d be right.

It remains the most effective channel to build relationships with existing and potential clients so that they buy from you without you having to sell to them.

It’s here that it should be pointed out that email marketing doesn’t work in isolation.

You website, social media, and traditional forms of marketing all work together. But email marketing continues to give the best bang for bucks.

Course description

This course teaches you how to use email marketing in your business. You use real world scenarios to develop skills you can use in your business.

The skills you learn can be be applied using any email marketing service provider.


After completing this course, you will be able to:

This course is ideal if you:

Course Content (subject to change)

1. Introduction

2. Creating an email strategy

3. List building

4. The anatomy of an email

5. Types of marketing emails

6. Optimise

7. Measure for success

8. Wrap up

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