Do you know the digital marketing channel that gives the best return on investment (ROI)?
If you said email, you’d be right.
It remains the most effective channel to build relationships with existing and potential clients so that they buy from you without you having to sell to them.
It’s here that it should be pointed out that email marketing doesn’t work in isolation.
You website, social media, and traditional forms of marketing all work together. But email marketing continues to give the best bang for bucks.
Course description
This course teaches you how to use email marketing in your business. You use real world scenarios to develop skills you can use in your business.
The skills you learn can be be applied using any email marketing service provider.
- Recognize the purpose of email marketing.
- Recall the goal of a segmentation strategy.
- Determine the appropriate strategy for testing emails on mobile and desktop devices.
- Identify two metrics that can be used to understand which types of emails people interact with.
Outcomes
After completing this course, you will be able to:
- develop an email marketing strategy
- know the key components of an email
- explain the factors that influence email delivery
- evaluate the effectiveness of an email marketing campaign
This course is ideal if you:
- are trialling Appointlet.
- want to learn how Appointlet can be used in a business.
- currently using Appointlet in your business.
Course Content (subject to change)
1. Introduction
- Welcome
2. Creating an email strategy
- Set goals (Preview)
- Create your strategy
- Choosing an email marketing service
- Define your ideal client
- Support your buyer's journey
- Segmenting your list
- How will you build your list?
3. List building
- How will you build your list
- Offer something of value
- Creating your sign up forms
- Double opt-in
- Use safelist instructions
4. The anatomy of an email
- Introduction
- Crafting subject lines
- Using preheader text
- Email copy
- Tell stories
- Personalisation
- Calls to action
- Images
- Use social proof
- Email footers
- Design considerations
5. Types of marketing emails
- The newsletter
- Deliver your lead magnet
- The welcome email
- Nurturing emails
- Onboarding emails
- Reengagement emails
- Abandoned cart emails
- One time broadcasts
- Create an email marketing calendar
6. Optimise
- Timing
- Split test
- Deliverability
- Responding to unsubscribes
- Bounces
- Preflight checklist
7. Measure for success
- What do you want to know?
- Update your email strategy
8. Wrap up
- Wrap up