Do you know the digital marketing channel that gives the best return on investment (ROI)?
If you said email, you’d be right.
It remains the most effective channel to build relationships with existing and potential clients so that they buy from you without you having to sell to them.
It’s here that it should be pointed out that email marketing doesn’t work in isolation.
You website, social media, and traditional forms of marketing all work together. But email marketing continues to give the best bang for bucks.
Course description
This course teaches you how to use email marketing in your business. You use real world scenarios to develop skills you can use in your business.
The skills you learn can be be applied using any email marketing service provider.
- Recognize the purpose of email marketing.
- Recall the goal of a segmentation strategy.
- Determine the appropriate strategy for testing emails on mobile and desktop devices.
- Identify two metrics that can be used to understand which types of emails people interact with.
Outcomes
After completing this course, you will be able to:
- develop an email marketing strategy
- know the key components of an email
- explain the factors that influence email delivery
- evaluate the effectiveness of an email marketing campaign
This course is ideal if you:
- want to learn how to use email marketing in a business
- currently using email marketing but want to fill in any gaps in your knowledge
Course Content (subject to change)
Course Content
Upcoming topics
Types of marketing emails
- Abandoned cart emails
- One time broadcasts
- Create an email marketing calendar
Optimise
- Timing
- Split test
- Deliverability
- Responding to unsubscribes
- Bounces
- Preflight checklist
Measure for success
- What do you want to know?
- Update your email strategy
Wrap up
- Wrap up
Anatomy of an emails
- Use safelist instructions
- Craft subject lines
- Use preheader text
- Email copy
- Tell stories
- Personalisation
- Calls to action
- Images
- Use social proof
- Email footers
Types of marketing emails
- The confirmation email
- Create a welcome series
- Email newsletters
- Create a nurture series
- Create an onboarding series
- Create a reengagement series
- Abandoned cart emails
- One time broadcasts
- Create an email marketing calendar
Optimise
- Timing
- Split test
- Deliverability
- Responding to unsubscribes
- Bounces
- Preflight checklist
Measure for success
- What do you want to know?
- Update your email strategy
Wrap up
- Wrap up
