In this article, I’ll take you through the steps you should follow to create an email newsletter that your recipients will open every time.
By setting focused, SMART goals for your email marketing campaign, it will easier to deliver and measure the results. Here’s how to set email marketing goals.
When you create a buyer persona you have a powerful tool for sending highly targeted sales and marketing messages. Here’s how.
Many email marketing services have a feature where you can tag contacts. One of the biggest problems people have with tags is using efficient naming conventions. In this article, I give you a tagging strategy for marketing automation.
Before you even think about automating parts of your business, it’s important to have the systems that you’re automating in place. Here’s how to create systems for your small business
Are you crafting the right message to your prospects? Knowing the 5 stages of awareness will help you send the right message at the right time.
Many businesses can use marketing automation to save time and increase revenue. But what is marketing automation? In this article I tell you.
Like most businesses, most photographers don’t have an email marketing plan. This photographers guide to email marketing explains how you can do better.
An important part of any email list building strategy is to offer what is called a lead magnet. In this article, I answer the question, what is a lead magnet.
Many business owners don’t realise the importance of building an email list. Most usually change their mind when they see the impact email lists have on someone else’s traffic and revenue. In this article, I’m going to share with you, the main reasons why building an email list is important and how you can start one yourself.