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All posts in the Planning category

Stay organized with Naming Conventions for ActiveCampaign
ActiveCampaignPlanning

How to Use Naming Conventions for ActiveCampaign

Using naming conventions helps you keep things organised and easy to find. From folders to pets. Using naming conventions for ActiveCampaign is no different. Here’s how I do it.

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How to use ActiveCampaign Lists
ActiveCampaignPlanning

How to Use ActiveCampaign Lists

In ActiveCampaign, should you use one list or two? It depends on your business needs. In this article I talk about how to use ActiveCampaign lists.

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How to create a buyer persona
Planning

How to Create a Buyer Persona

When you create a buyer persona you have a powerful tool for sending highly targeted sales and marketing messages. Here’s how.

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How to create systems for a small business
Planning

How to Create Systems for a Small Business

The secret to a successful business is consistency. To be consistent, you need systems. Here’s how to create systems for a small business.

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The 5 stages of awareness
Planning

The 5 Stages of Awareness

Are you crafting the right message to your prospects? Knowing the 5 stages of awareness will help you send the right message at the right time.

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What Is Marketing Automation?
Planning

What Is Marketing Automation?

Many businesses can use marketing automation to save time and increase revenue. But what is marketing automation? In this article I tell you.

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A photographer's guide to email marketing. A photo of a camera lens.
Planning

A Photographer’s Guide to Email Marketing

Like most businesses, most photographers don’t have an email marketing plan. This photographer’s guide to email marketing explains how you can do better.

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