What is Zapier?

What is Zapier?

Zapier is thrown around the business community when people need one service to communicate with another. But…what is Zapier? This answers the question.

An Introduction to Email Automation

An Introduction to Email Automation

Some people often wonder if there’s a better way other than manually sending emails to prospects and customers. In this article, I give you an introduction to email automation.

3 Ways To Segment Your Contacts In ActiveCampaign

Ways to segment your contacts in ActiveCampaign

A lot has been written about using demographics, buyer’s behaviour, or funnel mapping to segment an email list. Little has been written about the tools you can use to put these strategies into place. In this article, I give you 3 ways to segment your contacts in ActiveCampaign. What is segmentation? In email marketing, segmentation […]