Zapier is thrown around the business community when people need one service to communicate with another. But…what is Zapier? This answers the question.
Some people often wonder if there’s a better way other than manually sending emails to prospects and customers. In this article, I give you an introduction to email automation.
If you want more engagement and more conversions, you need to learn how to personalise your marketing emails. Here’s how.
Facebook lead ads are a powerful tools for generating leads. In this article, I talk about how to use automation with Facebook Lead Ads to to deliver and follow up.
A lot has been written about using demographics, buyer’s behaviour, or funnel mapping to segment an email list. Little has been written about the tools you can use to put these strategies into place. In this article, I give you 3 ways to segment your contacts in ActiveCampaign. What is segmentation? In email marketing, segmentation […]