If you want more engagement and more conversions, you need to learn how to personalise your marketing emails. Here’s how.
A lot has been written about using demographics, buyer’s behaviour, or funnel mapping to segment an email list. Little has been written about the tools you can use to put these strategies into place. In this article, I give you 3 ways to segment your contacts in ActiveCampaign. What is segmentation? In email marketing, segmentation […]