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How to segment your email list

What is email segmentation? Segmentation is an email marketing strategy that enables you to send different messages based on one or more criteria. It could be country, gender, or interest. For example, an insurance broker might segment based on age, type of insurance, or suburb. An email marketing campaign to target to homeowners would promote …

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Email subject line best practices

When we talk about the importance of measuring email marketing metrics, email open rate is 2nd only to  delivery rate. If people aren’t opening your emails, you’re not going to be able to convert them into buyers. That’s why getting your emails opened is important and to do that, you need to write great subject …

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How to easily get more reviews, testimonials, and referrals – Part 1

As business owners, getting testimonials, reviews, and referrals is an important final step to be able to show prospective clients the experience others have had. In this video, I show you how you can get more reviews, testimonials, and referrals using automation. https://vimeo.com/367647630Get your PDF copy of this workflow. Transcript So, in this video we’re …

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