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Email marketing metrics are the cornerstone of knowing what areas of email to need to be improved.
Getting started is often the hardest part. For small business owners, it’s the time to learn what do do from the ground up. This Guide to Email Marketing gets you started. Fast.
Coming up with topic ideas for your marketing emails can be challenging. In this article I share my process so that you can come up with your own email marketing topic ideas.
Your marketing emails should ‘speak’ directly to the reader. But how do you do this? Here’s 7 tips on how to write marketing emails to one person.
If you want your marketing email to be successful, it needs a strong CTA. Here are 6 tips for crafting an email call to action.
Split testing, or A/B testing, is the most effective way to improve your marketing emails. In this article I deep dive into the what, why, and how to split test marketing emails.
Writing content for blog posts, emails, or ads isn’t easy when you first start out. Having a recipe to follow improves the writing process. Here are 6 recipes for writing better marketing emails.
If you want your readers to look forward to hearing from you, you need to be writing thoughful emails. Here are 11 tips for writing better emails that your readers will love.
Using preheader text in your emails can significanlty increate the chances that your email will get opened. Here’s how to write great preheader text.
You understand the theory. If you’re a visual person, here are 43 subject line examples to inspire you.