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People love to hear stories and using story emails in email marketing is a powerful way to build relationships with readers.
A comprehensive look at email deliverability, why it matters, and how to be successful. Give your emails the best chance of arriving at the inbox.
SPF, DKIM, and DMARC can help your marketing emails get past the spam filters and into the inbox. But what are SPF, DKIM, and DMARC?
Using automation to deliver your lead magnet generates lead 24 hours a day, 7 days a week. Here’s how to create a lead magnet automation in ActiveCampaign.
Getting started is often the hardest part. For small business owners, it’s the time to learn what do do from the ground up. This Guide to Email Marketing gets you started. Fast.
ActiveCampaign Goals are one of the most powerful action available. They can help you control workflows in much more detail. Learn how to use ActiveCampaign Goals.
Zapier is thrown around the business community when people need one service to communicate with another. But…what is Zapier? This answers the question.
Subscribers who aren’t interacting with your business aren’t good for business. Here’s a sequence of emails to help you reengage with inactive subscribers.
Some people often wonder if there’s a better way other than manually sending emails to prospects and customers. In this article, I give you an introduction to email automation.
Sign up forms are how business typically build their email list. Usually a reader will exchange their email address for something of value. It could …