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Email marketing metrics are the cornerstone of knowing what areas of email to need to be improved.
People love to hear stories and using story emails in email marketing is a powerful way to build relationships with readers.
A comprehensive look at email deliverability, why it matters, and how to be successful. Give your emails the best chance of arriving at the inbox.
SPF, DKIM, and DMARC can help your marketing emails get past the spam filters and into the inbox. But what are SPF, DKIM, and DMARC?
ActiveCampaign Goals are one of the most powerful action available. They can help you control workflows in much more detail. Learn how to use ActiveCampaign Goals.
Subscribers who aren’t interacting with your business aren’t good for business. Here’s a sequence of emails to help you reengage with inactive subscribers.
Your marketing emails should ‘speak’ directly to the reader. But how do you do this? Here’s 7 tips on how to write marketing emails to one person.
If you want your marketing email to be successful, it needs a strong CTA. Here are 6 tips for crafting an email call to action.
Writing content for blog posts, emails, or ads isn’t easy when you first start out. Having a recipe to follow improves the writing process. Here are 6 recipes for writing better marketing emails.
By setting focused, SMART goals for your email marketing campaign, it will easier to deliver and measure the results. Here’s how to set email marketing goals.