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How to reengage with inactive subscribers

How to Reengage with Inactive Subscribers

Shane Herring
Shane Herring

Course Developer at Atomic Education

Last Updated: July 8, 2021

If you’re looking for some reengagement inspiration, here is a three email sequence you can use to reengage with inactive subscribers.

The time delay between the emails is up to you. I’d suggest sending the 2nd email one day after the first. The third, two days after the 2nd.

Email #1

Subject line: We miss you {firstname}

Preheader text: We wanted to check up and make sure you’re ok.

Hi {first name}.

We haven’t seen you in a while

If looks like you haven’t opened any emails from {company_name} in quite some time.

We want to make sure you’re still interested in receiving all the latest email and digital marketing tips to help you connect with your audience and grow your business.

If you’d like to stay subscribed, click the link below.

(If you don’t click in 7 days, we’ll remove you from our mailing list – no questions asked.)

Here’s what you’ll miss if you don’t stay with us:

  • Content ideas and inspiration
  • Easy-to-follow guides and resources
  • Updates on the latest tools designed to grow your audience
  • Tips on becoming an email marketing rockstart
  • …and a whole lot more

Don’t want to hear from us again, click here.

We do hope you decide to stay.

Cheers

Shane

Email #2

Subject line: {firstname}! We want you back!

Preheader text: We wanted to make sure you’re serious.

Hi {first name}.

We wanted to follow up on our emails from yesterday.

Are you still interested in receiving all the latest email and digital marketing tips to help you connect with your audience and grow your business?

If you’d like to stay subscribed, click the link below.

(If you don’t click in 6 days, we’ll remove you from our mailing list – no questions asked.)

Remember, if you stay with us, you get:

  • Content ideas and inspiration
  • Easy-to-follow guides and resources
  • Updates on the latest tools designed to grow your audience
  • Tips on becoming an email marketing rockstar!
  • …and a whole lot more

Don’t want to hear from us again, click here.

Remember, less than a week and you’ll be unsubscribed.

Cheers

Shane

Email #3

Subject line: Is it time to say goodbye {firstname}?

Preheader text: We’re sad but we understand.

Hi {first name}.

Here’s the thing.

We’ve already sent you two emails asking if you wanted to keep hearing from us. So far, we haven’t heard back.

So, we wanted to give you one last.

If you want to continue receiving helpful emails to help you grow your business, click the link below.

(If you don’t click in 4 days, we’ll remove you from our mailing list – no questions asked.)

Don’t want to hear from us again, click here.

Cheers

Shane

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