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What Are Open Rates and Why Are They Important? A woman opens an envelope.
Growing

What Are Open Rates and Why Are They Important?

Open rates are one of the most misunderstood and misused email marketing metrics. But what are open rates and why are they important?

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What is an email bounce?
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What Is an Email Bounce and How Can I Prevent It?

When an email bounces, it’s the equivalent of a letter (remember those?) being returned. This article explains what an email bounce is and what causes …

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How to use thank you pages for more conversions
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How to Use Thank You Pages for More Conversions

Make better use of your sign-up or contact forms by sending your leads to an optimised thank you page.

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The 5 stages of awareness
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The 5 Stages of Awareness

Are you crafting the right message to your prospects? Knowing the 5 stages of awareness will help you send the right message at the right time.

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What Is Marketing Automation?
Planning

What Is Marketing Automation?

Many businesses can use marketing automation to save time and increase revenue. But what is marketing automation? In this article I tell you.

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