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Open rates are one of the most misunderstood and misused email marketing metrics. But what are open rates and why are they important?
When an email bounces, it’s the equivalent of a letter (remember those?) being returned. This article explains what an email bounce is and what causes …
List hygiene is important for a few reasons. Increasing your lists profitability. Reducing costs. In this article, I show you the easy way to keep your ActiveCampaign list clean.
Make better use of your sign-up or contact forms by sending your leads to an optimised thank you page.
Are you crafting the right message to your prospects? Knowing the 5 stages of awareness will help you send the right message at the right time.
You can’t manage what you don’t measure. Many people send and forget. But, if you’re measuring and managing you can improve your emails. Here’s how.
People who contact your business for the first time are, generally not yet ready to buy. What do you do with those people? Create an email nurture sequence.
Many businesses can use marketing automation to save time and increase revenue. But what is marketing automation? In this article I tell you.
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