Email Marketing Blog

3 ways to segment your contacts in ActiveCampaign

3 Ways to Segment Your Contacts in ActiveCampaign

Segmentation is a powerful tool to send highly targeted marketing email. In this article, I show you three ways to segment your contacts in ActiveCampaign.
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How to create systems for a small business

How to Create Systems for a Small Business

The secret to a successful business is consistency. To be consistent, you need systems. Here's how to create systems for a small business.
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Best practices for email subject lines

8 Best Practices for Email Subject Lines

Your subject line is the 2nd most important thing to consider to get your emails opened. Here are my 8 best practices for email subject ...
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What Are Open Rates and Why Are They Important? A woman opens an envelope.

What Are Open Rates and Why Are They Important?

Open rates are one of the most misunderstood and misused email marketing metrics. But what are open rates and why are they important?
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What is an email bounce?

What Is an Email Bounce and How Can I Prevent It?

When an email bounces, it’s the equivalent of a letter (remember those?) being returned. This article explains what an email bounce is and what causes ...
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Easy way to keep your ActiveCampaign list clean

The Easy Way to Keep Your ActiveCampaign List Clean

List hygiene is important for a few reasons. Increasing your lists profitability. Reducing costs. In this article, I show you the easy way to keep ...
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How to use thank you pages for more conversions

How to Use Thank You Pages for More Conversions

A thank you page is shown after someone signs up to your list. Learn how to use thank you pages to increase conversion.
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The 5 stages of awareness

The 5 Stages of Awareness

Are you crafting the right message to your prospects? Knowing the 5 stages of awareness will help you send the right message at the right ...
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11 email metrics you need to track

11 Email Metrics You Need to Track

You can't manage what you don't measure. Many people send and forget. But, if you're measuring and managing you can improve your emails. Here's how.
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How to create an email nurture sequence

How to Create an Email Nurture Sequence

People who contact your business for the first time are, generally not yet ready to buy. What do you do with those people? Create an ...
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