Your email’s subject line is one of the first things people see in their inbox.
Along with the ‘From’ name, it’s the biggest factor in whether your recipient decides to open it… so you need to make sure it’s good!
For many of us, just knowing the theory isn’t enough. We need to see examples. So, here are 43 examples of great short, sharp, inbox-friendly email subject lines you can use and change for your business.
I’ve grouped the emails into categories for even more inspiration.
Add a header to begin generating the table of contents
Ready to get inspired? Read on!
Urgency
- Uh-Oh! Looks like your subscription is expiring…
- SALE: Must end tonight!
- Grab your voucher before it expires!
- Hurry: We’re nearly out of stock
- 50% off all lines until THIS Friday
- Sales are slipping through your fingers
- CLOSING down soon?
- You’ll be paying $700 more on Friday
Curiosity
- We have a surprise for you!
- Weird habits of the rich and famous
- Are you sure you want to open this email?
- Shhh… Don’t tell anyone
- ????
- You gotta' see this, %FIRSTNAME%
- A note to our community
- IMPOSSIBLE
Vanity or FOMO
- How far have you come since graduation?
- Don’t get caught wearing last year’s styles
- Get the Recognition You Deserve
- Only the best for you, %FIRSTNAME%
- DON’T commit these interview faux-pas!
- Why your email open rates are slipping…
- Are you losing ground to competitors?
- say goodbye to your exclusive 20% offer
Humour
- The 6 worst people in your office
- Negotiating tips so good they work on your mother-in-law
- 7 ways to get noticed (with your clothes on)
- You can't buy this on eBay …
- Better than a pumpkin spice latte!
- Great! Another damn email!
Temptation
- Irresistible chocolate recipes
- Go on, treat yourself
- Take a peek at our new product line
- How hot is this car?
- Do NOT open until Monday...
- Do you want to know a secret?
Making things easier
- Grow your customer base 10x faster with these tips
- Learn a new skill in just 10 minutes a day
- 5 ways to use up Christmas dinner leftovers
- Psst! Steal these business card templates…
- Feed your family for only $10 a day
- 3 yime-saving tips you can use right now
- Are you struggling with writing blog posts? You’re not alone
With more and more people using email to market their business, inboxes are getting crowded.
You need to make the most of any tactics to get your email noticed and opened.
