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How to use automation with Facebook Lead Ads

Facebook is a powerful tool but really lacks the ability to truly nurture leads. In this article, I show you how to use automation with …

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Growing

How to segment your email list

What is email segmentation? Segmentation is an email marketing strategy that enables you to send different messages based on one or more criteria. It could …

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Planning

12 email marketing workflows you need for your business

Whether they’re automated or not, workflows start when certain events happen in your business. Having a workflow ensures that your business process are error free …

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Planning

How to create systems for your small business

Do you know why McDonalds is so successful? Well, firstly it’s a franchise business model but that’s not why it’s successful. Being a franchisor means …

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Growing

Email subject line best practices

When we talk about the importance of measuring email marketing metrics, email open rate is 2nd only to  delivery rate. If people aren’t opening your …

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