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Email marketing is a powerful tool. If you use social media for marketing, here are 15 reasons why you should be using email marketing.
Email marketing metrics are the cornerstone of knowing what areas of email to need to be improved.
People love to hear stories and using story emails in email marketing is a powerful way to build relationships with readers.
A comprehensive look at email deliverability, why it matters, and how to be successful. Give your emails the best chance of arriving at the inbox.
SPF, DKIM, and DMARC can help your marketing emails get past the spam filters and into the inbox. But what are SPF, DKIM, and DMARC?
Using automation to deliver your lead magnet generates lead 24 hours a day, 7 days a week. Here’s how to create a lead magnet automation in ActiveCampaign.
From folders to pets, naming things helps you stay organised. Using naming conventions for ActiveCampaign is no different. Here’s how I do it.
Getting started is often the hardest part. For small business owners, it’s the time to learn what do do from the ground up. This Guide to Email Marketing gets you started. Fast.
ActiveCampaign Goals are one of the most powerful action available. They can help you control workflows in much more detail. Learn how to use ActiveCampaign Goals.
Zapier is thrown around the business community when people need one service to communicate with another. But…what is Zapier? This answers the question.