Here at Atomic Education, one of our guiding principles is “Strategy before execution.”
Before you start building an automated campaign, you need to have a plan.
Automation is a great tool for streamlining your marketing and communications. Having a plan before you start only makes it better.
Taking the time to set out your marketing automation plan before you start building it ensures everyone is on the same page and will make the process more streamlined as you go along.
But, what should you include in your plan?
This worksheet will guide through the areas you should consider when planning your automated campaign.
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